Print to Digital, Digital First, Simultaneous Publishing – What’s Your Strategy?
The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impact those changes are having on publishing companies worldwide are nearly impossible to summarize. A comment reported in Book Business magazine five years ago from Will Pesce— then-President and CEO of John Wiley & Sons—demonstrates the effects of what many analysts have called “the perfect storm” plaguing the industry: “Over the past five years, we have introduced more new business models than we had in the previous 193 years, in part because we are no longer limited by the physicality of books or journals.”
Today, publishers need a unified content strategy in order to prepare their content for multichannel delivery. But, what may work for one publisher, may not be the right strategy for another. The crucial point for publishers today is to structure their content in a way to create multichannel outputs and re-use where printed books and eBooks represent only two possible delivery channels.
Join Digital Book World and SPi Global for a webcast exploring how publishers can practically intermix digital and print workflows.
Attendees Will Learn
– The benefits and pitfalls of each print and digital strategy
– Which strategy would potentially maximize my content?
– How do I maximize the workflows on the print and digital side to maximize my content’s potential?
– Does it make financial and strategic sense to partner with a company using each strategy?
Participant
– John Prabhu, VP, Solutions Architect, SPi Global
Moderator
– Jeremy Greenfield, editorial director, Digital Book World
Who Should Attend
– Publishers of all types of content
This webcast is a free service of Digital Book World and sponsored by SPi Global. A recording of the webcast will be available to Digital Book World members.
About the Participant
John Prabhu has 19 years of experience in developing solutions through all stages of the publishing cycle. John’s focus has been in developing a unified approach to print-digital publishing and operational workflow strategies around eBook / XML production, semantic coding and enrichment, CMS / LMS and customer back-office support. John is a member of the IDPF working group evolving EPUB3 specifications and IMS Global Consortium (Common Cartridge & QTI standards) towards Educational Technology industry.
As the Vice President, Solutions Architect at SPi Global, John is focused in developing new services and products; implementing models for simultaneous digital publishing workflows with a goal of ensuring customer voice integrated to product development.
